Consumer is Boss - Lessons from Products Research at P&G

By -
Posted on June 19, 2014 by Beata Strubel


 I can hardly believe I am halfway through my internship already. I hope you’ve been having a great summer, also!


Repping black and gold! Boiler up

I am back in Cincinnati for my second summer at Procter & Gamble. I returned to Skin Care R&D (Research & Development), but I am in a very different role. Last summer I worked in Beauty Technology. I worked with a material that may be used in a skin care product years and years from now.

This summer I am working in Products Research (PR) in Front End Innovation (FEI). My work is still upstream, but I am working with the consumers more. I interface with marketing and R&D to help them design products that will delight the consumer. I have learned about and led many different kinds of panels and consumer tests.

Recently, I’ve been working with my team on Rapid Response Panels. In these panels, we work with the panelists for multiple weeks. We test a product for a week and then interview them about their experience. The formulators then make changes to the product based on what we learn from the consumers. The following week we test this new product and repeat, quickly gaining learnings about how to improve the product. I enjoy the fast-paced work!


When not working, I’ve been exploring Cincinnati and have taken a few trips with other interns. Below is a photo from a hike with my roommates when we visited Gatlinburg for a weekend!

Comments

Post a Comment

Popular posts from this blog

Understanding Purdue Housing

By -
Image
One of the many concerns incoming freshmen have is what to do regarding their housing options. In addition to the roommate selection process, you may be interested in seeing your on-campus options in terms of amenities and the communities available within the building. For example, when I accepted my admission to Purdue as a freshman, I knew I was interested in a standard double that I had experienced at a summer college program. To ensure my University Residences housing, I applied to Vertically Integrated Projects so that I would be able to pursue a research project as a freshman while also guaranteeing my housing within Earhart Hall through the connected learning community. For more information on learning communities, read our previous blog! Many freshmen will live in a residence hall, even if they are not in a specific learning community. Now, as a Resident Assistant or RA in Earhart Hall, I have been trained on the term “residence hall”; our halls go beyond a traditional “dormito...
Read more

Top 10 Extracurriculars Purdue Students Want You to Join Outside of Engineering

By -
Image
1. Purdue University Dance Marathon (PUDM):  The biggest student-run organization on campus! You can join as a dancer, where you get to fundraise leading up to the 18-hour long event or be even more involved and join a committee! Some of the committees include Riley Relations, where you fundraise to sponsor events for the Riley families throughout the year & are paired with a Riley family for the night of the event, Special Events Committee, where you organize 5K’s and other events around campus throughout the year, and so much more! 2. Boiler Gold Rush (BGR):  Whether it be as a new student, a team leader (TL), or even a Supervisor, there are so many ways to get involved with BGR! This week-long event is held the week before classes start in August. As a new student, it is your first chance to meet your new colleagues and participate in many games, fountain runs, and other fun activities throughout the week. It is also a great way to familiarize yourself with the ...
Read more

A very (sub)objective review of dining options at Purdue

By -
Image
Jenn and her friends after the Thankgiving dinner Food is an integral part of our day. For some people, the very first thing they do in the morning is eat breakfast. I personally prefer my cup of coffee to a stack of waffles. Nonetheless, food has the power to pick up a bad mood, enhance a good mood, and even ease the stress you are feeling about exams and homework. The awareness I have of how food impacts my mood is recently found since I started college in August. at home I usually came home to my mom or dad making something delicious in the crockpot. Suddenly I arrive at college and there are so many options that it can get overwhelming at times to figure out what to eat. Navigating the dining options at college did not seem like something I should have been worried about, yet it was something that took a month of experimenting to perfect.  The key is knowing where to go and what is consistent. I decided to help you out and give you some insight into how I view each dining optio...
Read more